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TRACTO-TECHNIK one of the TOP 100 in innovation 2009

A consequent focus on its innovation management capabilities is the vital success strategy for Germany’s 100 most innovative medium-sized companies. This is the result of a recent survey which also included TRACTO-TECHNIK.

TRACTO-TECHNIK GmbH has again been awarded the TOP 100 seal of approval for its outstanding innovative achievements. This accolade is awarded as part of a nationwide benchmarking survey in which Professor Nikolaus Franke of the Vienna University of Economics and Business Administration investigates the innovation management capabilities of medium-sized firms in Germany. The best one hundred companies, which include TRACTO-TECHNIK are now entitled to display the TOP 100 seal of approval for 2009. Project patron Lothar Späth  presented this highly coveted award when the top innovative firms met in Berlin.

Apart from assessing successful innovations already on the market, the study evaluates four aspects of innovation management which ensure that the company can follow these products up with further innovations in future:

  • innovative processes and organisation
  • climate of innovation
  • innovative product markerting
  • innovation supporting senior management

"Good innovation management strikes the right balance between creativity and planning, both of which are important at every stage", stressed Professor Franke, who coordinated the survey. TRACTO-TECHNIK has managed to achieve this fine balancing act, earning itself a top place among the TOP 100. This company, which came top of the "Innovations Marketing" category in 2003 and also ranked among the TOP 100 in 2001 and 2002, continues to impress with its innovative capabilities."

Every year, Professor Franke uses a standardised procedure to establish the hundred most innovative participants in the TOP 100 study. Out of roughly 1,750 companies from all over Germany that registered an interest, 192 ultimately took up the challenge. 

On behalf of company ownwer Wolfgang Schmidt TT's General manager
Günter Naujoks accepted the award from Project patron Lothar Späth.





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